Introducing Afterpay Buy Now, Wear Now, Pay Later.

20 . 02 . 19

MEET THE FACE BEHIND THE BRAND: JESSIE

WHAT IS YOUR JOB ROLE HERE AT NAKEDVICE?

I'm the Co-Owner / Co-Creative Director / Operations Manager / Mum

WHAT DO YOU BRING TO THE OFFICE?

The girls like to call me the Mum of the team because I'm the problem solver that everybody seems to go to when there's an issue. I'm also the "salon manager" at Nakedvice.. Recently we purchased a spray tan machine and we now have spray tan Fridays. The best thing that I bring to the office though would have to be Daryl, he's a cheeky Hungarian Vizsla that gets spoilt rotten by the team!

WHAT DOES A DAY IN THE LIFE OF JESSIE LOOK LIKE?

No two days are ever the same, however I always start off my mornings with boxing and a minimum of 2 coffee's by 8.00am (the addiction is real). My work routine is constantly changing and that is one of the things I love most about it; one day I'll be nose deep in business finances with back to back meetings, the next I'll be sketching new designs on Illustrator and managing samples for upcoming seasons. 

IF YOU DIDN'T OWN NAKEDVICE, WHAT WOULD YOU BE DOING CAREER WISE? 

This is quite a tough one as I started Nakedvice quite young, prior to it I was an account manager for a fashion wholesale business and worked alongside top Australian retailers. I think if it wasn’t for Nakedvice I would have changed career paths from fashion design to interior design. I've done projects with my Husband in this field and it has made me realise my passion for interior.

TO DATE, WHAT IS YOUR FAVOURITE NAKEDVICE PIECE THAT YOU HAVE DESIGNED? 

I designed the Eden side bag over 2 years ago and it’s a style I've always loved. I was wearing The Translation Belt one day and thought the eye-let concept would be amazing as a bag strap.. I drew it up on Illustrator that afternoon and it was online 3 weeks later. It was a spontaneous design that quickly became a top seller and a favourite of mine. 

WHO IS YOUR BIGGEST MENTOR / INSPIRATION?

My biggest mentor would be my husband. (I know...spew) His work ethic and stress free attitude is admirable. He's a business owner himself and he has taught me the definition of hard work and resilience. He's my number one supporter and I'm very lucky to have someone like him to lean on. I think that anyone who is a business owner is an inspiration. You have to be such a risk taker and quite resilient to be able to handle the pressure / stress that a small business can bring. It's not easy to own your own business, so it's pretty inspiring if you do. 

WHERE IS YOUR #1 TRAVEL DESTINATION?

Japan is on the top of my list at the moment! The fashion, food and culture really interests me. 

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?

I dress quite minimal / tom boy-ish. You will see me in denim shorts all year round, matched with a classic white tee, a leather jacket and my staple leather boots.

WHAT HAS BEEN THE BIGGEST BUMP IN THE ROAD FOR NAKEDVICE?

Our biggest failure was going too hard too early. Within the first few months of launching we were approached by a major international retailer to stock the brand over various stores. We thought this was an amazing opportunity at the time however we didn't realise how established a brand needs to be to take on something this big. As a result this impacted the brand (and us) in its entirety, there was even a day where Sarah and I shared a can of tuna for lunch *help me I'm poor.* Thankfully it was a lesson learnt and it helped Sarah and I with our business decision making moving forward. 

WHAT HAS BEEN THE BIGGEST WIN FOR NAKEDVICE?

Everyday is a win! The fact that I can come into a job that I love everyday is honestly unbeatable. We have such an amazing / hardworking team and we all work so hard to reach those daily wins. A standout though would have to be seeing the brand stocked in Myer. 

WHAT IS THE HARDEST THING ABOUT BEING A BUSINESS OWNER?

One of the hardest things about being a business owner is I can never fully shut off, my mind will always be with the business. I’m forever thinking about new designs, plans and strategies no matter the time of the day. The stress of day to day operations can really take a personal toll, but I wouldn’t change it for the world.

WHAT IS THE BEST THING ABOUT BEING A BUSINESS OWNER?

The list is endless. I love being able to see the growth and changes of the business and watching what was once a team of two evolve. It's amazing to reflect and look at the business to know that I have achieved this alongside Sez.

WHAT ADVICE DO YOU HAVE FOR PEOPLE DREAMING OF HAVING THEIR OWN LABEL?

If it's something that you’ve always wanted to do then do it... Don’t die wondering. I’m a big fan of those who take risks. Hard work is key, persistence is essential, a positive attitude goes a long way and staying humble goes even further. Be perseverant and don’t take no for an answer. Be willing to teach yourself a lot! 

WHAT IS NEXT FOR NAKEDVICE?

My next project for Nakedvice is to transform our current HQ to a shop front. We have been an e-commerce store since we started, however we’re seeing a real need in the market for shopping IRL. Big expansion in the Australian market is in the works, keep your eyes peeled. Who knows.. Maybe there will be something that is a bit off the grid and a complete separate project that is up and coming. One thing that's for sure, there are big things planned for team Nakey!