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25 . 02 . 19

MEET THE FACE BEHIND THE BRAND: SARAH

WHAT IS YOUR JOB ROLE AT NAKEDVICE?

I think when you run a business it is so hard to give yourself a distinctive job role, as you are working on everything and anything. Each day is so different, which I love! However my main focus would be Design, Creative direction, Content creation, Instagram, PR, Marketing, and the list goes on! 

WHAT DO YOU BRING TO THE OFFICE?

I would like to think I bring the LOL’s! I think we all bring a great energy and not a day goes by where we don’t have a good laugh.

FAVOURITE RESTAURANTS IN MELBOURNE?

Where to start! I am Vegetarian so can’t go past Transformer in Fitzroy. I also love Feast of Merit... Middle Eastern and gorgy cocktails… Win Win!

WHAT IS YOUR GO TO OUTFIT?

I love 90’s fashion. I am a sucker for vintage denim! My go to would be high-waisted vintage denim, most likely some sort of black crop, black boots and my gold bling! 

IF YOU DIDN'T OWN NAKEDVICE, WHAT WOULD YOU BE DOING CAREER WISE?

Such a tough one! I have a creative flare that I need sparked daily so it would have to be a creative role. I studied Journalism and love to write. The goal has always been to one day publish a book. I am also obsessed with beauty and skincare so perhaps something down that path… I have so many ideas and ambitions so although Nakedvice is my baby there is plenty more to come! 

TELL US, WHAT HAS BEEN THE BIGGEST PINCH YOURSELF MOMENT?

I think when I saw Rumi Neely had purchased a pair of our shoes! I followed her long before Instagram and have dreamed of her wearing Nakedvice. I think I actually squealed when her order came through :) 

TO DATE, WHAT IS YOUR FAVOURITE PIECE THAT YOU HAVE DESIGNED? 

These questions are way too hard! This is like asking someone to pick their favourite child! However if I have to narrow it down I would say… The Cyrus Heel, The Amy Heel and The Christy Bag.

WHO ARE YOUR TOP THREE STYLE ICONS? 

This changes all the time but at the minute I am loving… @josefinehj , @hoskelsa and @sylivemus_

WHO IS YOUR BIGGEST MENTOR / INSPIRATION? 

Stevie Cox and Alana Pallister. (Founders Tigermist, I AM GIA)

I was the first employee at Tigermist when I was a teenager. To this day the girls are my best friends. Not only do they have hearts of gold but they are both so intelligent. They have aways supported me and taught me so much in my personal life and business. I have watched them succeed which has certainly inspired me on my own journey! 

WHAT IS THE HARDEST THING ABOUT BEING A BUSINESS OWNER? 

CASH FLOW! Without cash your business can’t run, despite having great ideas and marketing. You need cash in the bank to keep your business a float. Specifically in the first few years, you work day and and night with no financial reward. Everything you do is to keep your business burning. Although there is no guarantee it will all pay off, you need to remain positive and keep moral high whilst times are tough. Jess is amazing with looking after the financials of the business! Nakedvice would be nowhere without her :) 

WHAT IS THE BEST THING ABOUT BEING A BUSINESS OWNER?

I love that you are the creator of your destiny. You can have a crazy idea and then 6 months later you see that thought come to life. I also love the team and culture we have created. Even when I go away I am always so excited to get back to the office and be with my gals! Seeing the women around me grow and succeed is so special! 

WHAT ADVICE DO YOU HAVE FOR SOMEONE WHO WANTS TO START THEIR OWN LABEL?

 If it was easy everyone would do it. That's what separates those who succeed and those who don’t. Those who can push through the tough times are the ones who gain the rewards on the other side. So hang tight, not every day is going to be amazing but the wins are SO worth the losses in between. Keep a positive attitude and celebrate every little victory on the way. 

WHAT IS NEXT FOR YOU AT NAKEDVICE? 

Myself and Jess have quite a few ideas that are in the making so it is certainly going to be our biggest year yet! I can't reveal too much on that front however I can say we are opening our first store in Melbourne this year so STAY TUNED!