Meet Belinda Liana, the Sydney-based social media marketing Queen who's been creating original content for some of Australia's most established fashion brands since she was 19!
I was born in Jakarta, Indonesia! But moved to Sydney when I was 5.
WHAT DID YOU STUDY?
I interned and freelanced straight out of high school and landed my first full time role creating content at 19, so I didn't go ahead with my university degree and have been fortunate enough to learn through my roles!
TELL US ABOUT YOUR JOB!
I’m the Digital Communications and Marketing Specialist at Manning Cartell. I oversee all the social platforms, influencer strategy, content creation and assist in all things marketing. I also work on my side hustle freelancing for brands focusing on social media and content.
TYPICAL DAY IN YOUR LIFE?
I wake up at about 6am, and the first thing I do is quickly run through IG (currently trying to break from this habit!), check emails and texts and then I will get out of bed and get ready. I am in the office by 8:30am and work through till 5:30pm. Some days I have events in the morning but most of the time they will be at night. I usually have 2-3 events a week and as soon as I get home I will get back on emails and IG! I am usually in bed by 10:30-11pm. My days are busy but I love it that way!
WHAT ADVICE WOULD YOU GIVE TO SOMEONE WANTING A JOB IN YOUR INDUSTRY?
Take on as many internships as you can, this will help shape your decision in what you want to pursue in fashion as it's so broad! Never say no to tasks that are given to you, some might sound extremely boring or useless but trust me this will build on your discipline which will benefit you in the long run.
FAVOURITE TRAVEL DESTINATIONS?
Paris, I just love everything about this city. Other loves are London, Jakarta because my family is there, Fiji and Tokyo.
FAVOURITE PEOPLE TO FOLLOW ON INSTAGRAM?
So many it's impossible to list them all! But below are some that I'd love to share with you.
- @chillhouse: I love all of their nail designs and overall lifestyle aesthetic
- @subliming.jpg: incredible word art and quotes
- @thehautepursuit: ultimate muse
- @blancamiro: obsessed with her style
- @evachen212: ultimate IG Queen and I was super lucky meet her!
- @katiewilllly: not only is she a good friend of mine but her posts always motivate me but also help in giving perspective when I'm stressed or having a bad day.
WHERE DO YOU GET YOUR STYLE INSPO FROM?
Everyone I meet and everywhere that I go! I don’t have one particular source, when I’m inspired and love something I’ll go with it!!
In winter, a good hoodie and statement skirt with sneakers. In summer, a good organic cotton tank or crew cut tee with wide leg jeans and a linen blazer. I also always can't be without a pair of sunglasses and a good bag!
FAVOURITE NAKEDVICE PIECE?