Meet Laura Vince, owner of STONE - a clothing label based in Miami, Florida. Known for her hand knitted tie-up style tops as seen on Kylie Jenner, get to know Laura as she chats to us about running her own business, where she gets her inspiration and her tips for starting your own label.
TYPICAL DAY IN YOUR LIFE?
Everyday looks different when you wear multiple hats and that's one of the many joys of having your own business. One day I could be chained to my computer reaching out to stylists and influencers and the next day I am at a photoshoot or on the drawing board designing future pieces.
Em Rata & Kylie Jenner in STONE
WHAT WERE YOU DOING BEFORE YOU STARTED YOUR OWN LABEL?
Having my own brand is all I have ever known to be honest. When I finished highschool I went straight into studying Fashion in Australia and during my studies I launched STONE. I always had a part time job on the side (which helped me fund my brand) or interned at other companies but my focus has always been to grow my own business. Shortly after moving to New York in 2018 I put all my focus and time into running my brand and I feel blessed to be doing what I love everyday.
WHAT WAS THE IDEA THAT STARTED YOUR BRAND?
In my early teens I always knew I wanted to have my own business. I never really had a desire to work for someone else so when my love for fashion started to become more than just a hobby I knew that having a clothing brand was what I wanted to do.
WHERE DO YOU GET YOUR INSPIRATION?
The inspiration behind a lot of my designs comes from my personal style. I am a minimalist at heart when it comes to everything in my life so I tend to design simple and bold pieces. I am also inspired by the silhouette of the body and how that person would feel wearing it.
The Winston Heel by Nakedvice
BIGGEST PINCH ME MOMENT?
When Kylie Jenner wore one of our tops. There is a lot that goes into getting your brand out there so when it is seen by millions of people it makes all the hard work that much more rewarding.
ADVICE FOR SOMEONE WANTING TO START THEIR OWN LABEL?
1. Nothing will be perfect, just get it out there! (I often am guilty of this by being too much of a perfectionist)
2. Don't let the fear of failure stop you from starting or keep pushing on. Failing is inevitable but it's the only way to gain success. Learn from your mistakes and do better next time.
3. Surround yourself with people who will support and encourage you and don't be afraid to ask for help.
WORDS TO LIVE BY?
"Either you run the day or the day runs you." — Jim Rohn
WHAT’S NEXT FOR STONE?
We have so many new and fun pieces dropping as well as some exciting collaborations and partnerships. We recently moved the business from New York to Miami so we will be focused on establishing ourselves in this beautiful and creative city!