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29 . 05 . 19

MEET THE BIKINI QUEEN BEHIND BAYU THE LABEL

No doubt you've seen her vintage-inspired swimwear designs splashed across your feed, meet Jules @yo_jules the face behind swimwear brand @bayuthelabel

HOMETOWN?
I grew up in The Hague in the Netherlands. 
 
TELL US ABOUT YOUR JOB?
I am owner of Bayu the label, my role in the business is Designer/Creative Director. I also manage the Instagram!
 
TYPICAL DAY IN YOUR LIFE?
I don’t really have typical days… I’m like a butterfly, hard to catch and always busy! When I’m in the Netherlands I spend most of my time in the office, creating, designing and bringing ideas to life. I also travel a lot and work with photographers and models around the world. I like to personally style every shoot myself as I feel like it helps to keep Bayu feeling and looking unique.
 
HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?
Vintage in combination with new designer pieces. 
 
FAVOURITE INSTAGRAM ACCOUNTS TO FOLLOW?
 
WHERE DO YOU DRAW YOUR INSPIRATION FROM?
I get inspired by vintage pieces, I like to bring them back to life in a better style than they had before. 
 
GO-TO OUTFIT?
Black heels, black trousers and a black top. Always in combination with gold jewellery and a black bag. Yep, I LOVE to wear black. 
 
BIGGEST MENTOR?
My brother Laurens. I share Bayu with him and he’s really passionate about everything he does. He's my hero and my biggest mentor. 
 
FAVOURITE HOLIDAY DESTINATION?
I love Bali! I lived there for a couple of years and it’s the place where my dreams became a reality. 
 
WORDS TO LIVE BY?
Balance is the key.
We recently styled The Inu Bikini by Bayu The Label in our latest campaign. It's pictured here with The Christy Brown Croc... Launching online oh-so-soon!