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07. 03. 23

FROM WORK BESTIES TO BUSINESS PARTNERS

Meet Sarah Miller and Jessie Gargan, best friends and power duo behind Nakedvice. From working together in retail to building a business, get to know our co-founders as they share the journey of Nakedvice. 
HOMETOWN
 
SARAH
Melbourne
 
JESSIE
Melbourne
STARSIGN
 
SARAH
Taurus
 
JESSIE
Capricorn
 
WHAT IS YOUR JOB ROLE AT NAKEDVICE?
 
SARAH
Jessie and I are both hands on when it comes to working with our design team to create each Nakedvice Collection. We join forces for all things design, However are day to day jobs are very different! My main focus is creative direction! I manage the entire marketing process from conceptualising campaigns to working closely with the creative team to develop branding assets that accurately represent the company's image. 
 
JESSIE
My role is so multi-faceted and involves wearing many hats. Every day is so different. On top of designing I oversee both the financial and logistic operations of the company. I love being able to work on the creative and the strategic side of the business at the same time.
 
 
WHAT WERE YOU DOING BEFORE YOU STARTED NAKEDVICE?
 
SARAH
I was finishing my Journalism degree and working at Sass and Bide.
 
JESSIE
I was working in the industry as an account assistant at a wholesale company.
 
FAVOURITE NAKEDVICE CAMPAIGN TO DATE?

We shoot some amazing campaigns but sometimes the most simple, stripped back, true to Nakedvice shoots are our favourites!

We recently shot an upcoming Sporty Capsule Campaign that we were both obsessed with! We can’t wait to launch.

 

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?
 

SARAH
My style is minimal but I do love a good accessory! Denim, oversized jackets and a gold jewellery are always my go to!

 
JESSIE
My style is simple but elevated. I love mixing vintage pieces with new.

 

 

HOW DID YOU TWO MEET?

Jessie hired me as a Christmas casual at Sportsgirl when I was 18! One could say we hit it off as work friends and stayed in contact over the next few years!

 

WHAT WAS THE IDEA THAT STARTED NAKEDVICE?

We were both in our early twenties when we launched Nakedvice. We were having dinner one night and discussing how we couldn’t find a good leather bag that wasn’t designer. We were both so young and wanted something that was leather, on trend and good quality that we could afford. We realised over that dinner we had found the gap in the market and decided then and there we were going to start our own label. We booked flights to Bali to look for a supplier and have never looked back!

 

WHAT IS THE MEANING BEHIND ‘NAKEDVICE’?

We have Jessie’s Mum to thank for the brand name! You are ‘Naked’ without your bag and a ‘Vice’ meaning something you can’t live without. 

 

ADVICE YOU WOULD GIVE TO SOMEONE DREAMING OF STARTING THEIR OWN BRAND?

If it was easy everyone would do it. This is something we forever remind ourselves when we have any tough days! Luckily the good outweighs the bad!

 

BIGGEST PINCH BE MOMENT?

One of the biggest pinch me moments is seeing people wear our product. It's an incredible feeling to see someone wearing something that you've created. Whether it's on the street or on social media, seeing our product is a reminder of why we started this brand in the first place and motivates us to keep creating beautiful pieces that people love.

  

WHERE DO YOU DRAW INSPIRATION FROM?

Sarah - I love going on Pinterest and Tumblr! I could scroll for hours.

Jessie - Vintage shopping for me sparks so many new ideas! Nothing better than a Saturday morning coffee and shop.

 

TOP PICKS FROM AXL AW23?

The Jacques Silver

The Tyler Boot

  

WHAT’S NEXT FOR NAKEDVICE?

We want to continue to expand our retail footprint by opening more physical stores. This will give customers more opportunities to experience our brand in person and allow us to connect with new audiences in different regions. We plan on expanding globally and hope to bring our Melbourne style aesthetic to customers around the world!